May 24 – July 19
We all love a good burger. As Heinz sees it, burgers are a blank canvas, which makes Heinz sauces the perfect medium. Heinz wants to encourage people to unleash their inner burger artist and treat every burger as a work of art, and we’re giving you the opportunity to submit your delicious masterpieces to our burger art contest.
Submit a photo of your burger at heinzartoftheburger.com in one of seven categories (ketchup, mustard, mayo, bbq, flavorcombinations, relish, and freestyle). Entries will be judged based on their creativity, presentation, build, and sauce.
- Creativity: What makes a burger a work of art? The interplay of its components! Is it maximalist? Minimalist? Does it employ an abstract arrangement of ingredients? Show us your creativity by letting your imagination run wild.
- Presentation: Capture your burger with a photo worthy of its boundless creativity! Make sure your snapshot conveys every ounce of effort, nuance of delectability, and morsel of meaning.
- Build: Will your burger masterpiece stand the test of time? That is to say, can it literally stand on a plate and be served?
- Sauce: We’re looking for a sauce to be central to the burger’s theme. If it’s going to taste like art, let’s make sure we can identify the medium.
Each week, semi-finalists will be chosen in each category to win exclusive Heinz prizes. And at the end of the program, Heinz will pay for the most tasteful example of burger artistry by awarding one burger artist with a $25,000 grand prize.
NO PURCHASE OF KRAFT HEINZ PRODUCTS NECESSARY TO ENTER THE CONTEST. Legal residents of the 50 United States and D.C., 18 years (or 19 for residents of AL and NE), and Puerto Rico 21 and older. Enter contest by: 7/19/21. For complete details, see the Official Rules. Void where prohibited.